Search Engine Marketing (SEM) - Pay-Per-Click (PPC)

Google Ads Partner Program

As a Des Moines based SEM agency, our search engine marketing (SEM) services help businesses acquire targeted website traffic, build relationships and drive conversions. Our search marketing team is comprised of versatile, performance-driven marketers who are Google AdWords certified. We get to know your brand, and your competitors, so we can develop customized campaigns that make the most of your PPC advertising budget.

Search engine marketing example 

Blue Compass Search Engine Marketing Capabilities:

  • Account and campaign audit(s)
  • Pay-Per-Click (PPC) strategic counseling
  • In-depth keyword research
  • Competitive SEM analysis
  • Custom ad copywriting
  • Full-service campaign management
  • Strategic A/B testing and optimization
  • Landing page design, copywriting, development and optimization
  • Customized tracking and reporting

Bing SEM Ads Certified CompanyIf you’re new to PPC advertising, have no fear. We will develop a clear strategy to target qualified customers who will convert, once on your site. You may already be running PPC advertisements without seeing the desired results; we can dive in and optimize your accounts, increasing click-through-rate (CTR) and bringing in more qualified traffic. We haven’t yet taken over a Google AdWords or Bing Ads account where we haven’t been able to improve and boost results.

We will identify the keywords that will bring traffic to your site and get the most people to convert. The key with SEM is continual optimization. Each week we monitor and optimize your campaign, typically resulting in a higher month-over-month conversion rate. We have a track record of helping our clients spend less on their ads while receiving more click-throughs and a larger return on investment.

Landing Page Optimization

One of the most important aspects of a successful campaign is landing page optimization. Blue Compass will help create the perfect page to provide your campaign with an optimal Google quality score that gets your visitors to convert. We are Google AdWords certified, thanks to our proficiency in the advanced aspects of Google’s advertising service, and have Hubspot Inbound certification, focusing on search engine optimization (SEO), creating the ideal landing pages and more.

PPC example


Search engine marketing also involves remarketing; the act of targeting people who have already been to your site through ads on Google or Facebook. This form of PPC advertising is especially effective at providing past visitors with reminders for returning to your website, turning their previous visit into a conversion.

We can be directly involved in your SEM campaign, offer SEM consultation or optimize your current ads. Whatever Blue Compass’ involvement, we will make sure your SEM strategy stands apart from your competitors’ and meets your search engine marketing goals.

Performance Reporting

We take pride in our full transparency and clear communication. Our digital experts will measure and analyze the performance of the SEM campaigns to develop strategic marketing decisions moving forward. You’ll get regular reports that show up-to-date ROI so you can understand the data behind your advertising efforts, including a host of metrics such as the click-through rate, conversion rate, cost-per-click and more. We will meet with you in person or over the phone to make sure all your questions have answers.

Get A Free Search Engine Marketing Quote

Blue Compass offers a free SEM services quote. Simply contact us below.